Privacy Policy
Last Updated: June 16, 2026
Applicable Website: https://www.leading-way.com/
Contact: info@leadingway.com
1. Who We Are
This Privacy Policy explains how LeadingWay collects, uses, stores, and protects personal data when you visit our website at https://www.leading-way.com/.
Data Controller: LeadingWay (翎卫科技).
If you have any questions about this Privacy Policy or our data processing practices, please contact us at: info@leadingway.com
2. Scope of This Policy
This policy applies to your access, browsing, and use of this website, as well as your communication with us via contact forms, inquiries, or subscription to our industry updates. This website is primarily used to introduce our company, showcase our service capabilities, publish industry news, and receive business inquiries. It does not involve specific online products or services.
3. What Personal Data We Collect
We may collect the following categories of personal data depending on how you interact with our website:
| Scenario | Data Collected | Explanation |
|---|---|---|
| Browsing the website | IP address, access time, pages visited, browser type, device information, User-Agent, referrer, server log information | Automatically generated by the server or hosting environment for website operation, security, and basic access statistics. |
| Cookies and similar technologies | Language preference cookie, authentication cookies | See Section 9 and our separate Cookie Policy. |
| Contact / Inquiry form | Name, company name, email, phone, subject, message content, submission time | Used to respond to your inquiries and communicate regarding cooperation needs. |
| Email or phone communication | Contact information, company details, communication content and records | Used to follow up on your requests or business communications. |
| Admin backend account | Administrator username, role, session information, operation logs | For internal or authorized management personnel only. |
We do not actively collect special categories of personal data (e.g., race, political opinions, religious beliefs, health data). Please do not submit such information in contact forms or messages.
4. How We Use Personal Data and Legal Basis
We only process personal data when we have a lawful basis. The main processing purposes and legal bases under GDPR are:
| Purpose | Data Involved | Legal Basis (GDPR) |
|---|---|---|
| Responding to inquiries and handling contact requests | Name, company, email, phone, subject, message | Necessary for taking steps at your request prior to entering into a contract; or based on our legitimate interest in responding to reasonable inquiries from potential clients or partners. |
| Maintaining website security and preventing abuse | IP address, access logs, device and browser information | Our legitimate interest in ensuring website, system, and data security. |
| Basic access statistics and website improvement | Page path, visit count, visit time (aggregated) | Our legitimate interest in understanding website usage and improving content. Current statistics do not rely on persistent visitor IDs. |
| Managing admin accounts and content publishing | Admin username, role, session information, operation logs | Our legitimate interest in managing website content, ensuring backend security, and maintaining accountability. |
| Complying with legal obligations or exercising legal rights | Data related to the relevant request, dispute, or compliance obligation | Compliance with a legal obligation, or necessity for the establishment, exercise, or defense of legal claims. |
Where we process personal data based on legitimate interests, we balance our business needs against your rights, freedoms, and reasonable expectations.
5. Disclosure of Personal Data to Third Parties
We do not sell, rent, exchange, share, or disclose your personal data to third parties. In rare circumstances, we may be required to disclose information by law, regulation, court order, or as necessary to protect our legitimate rights. In such cases, we will limit the scope of disclosure to the extent permitted by law.
6. International Data Transfers
Based on current known information, this website does not involve the transfer of personal data to third countries or international organizations. If this changes in the future, we will update this policy and implement appropriate safeguards.
7. Data Retention Period
We retain personal data only for as long as necessary to fulfill the purposes described in this policy, unless a longer retention period is required or permitted by law.
| Data Category | Suggested Retention Period |
|---|---|
| Contact / inquiry form information | No longer than 2 years from the last communication. If a client or partnership relationship is formed, retention will follow contract or business record rules. |
| Server access logs and security logs | 6 to 12 months, unless security incident investigation or legal requirements necessitate longer retention. |
| Cookie information | As specified in our Cookie Policy. |
| Admin account and operation logs | During the account's existence and for a reasonable period after account deactivation. |
After the retention period expires, we will delete, anonymize, or take other reasonable measures to process the relevant personal data.
8. Your Rights
Under applicable law, you have the following rights regarding your personal data:
• Right to access your personal data
• Right to rectify inaccurate or incomplete personal data
• Right to erasure ('right to be forgotten')
• Right to restrict processing
• Right to data portability (where applicable)
• Right to object to processing based on legitimate interests
• Right to withdraw consent at any time (where processing is based on consent), without affecting the lawfulness of processing based on consent before its withdrawal
• Right to lodge a complaint with a supervisory authority
To exercise these rights, please contact us at info@leadingway.com. We may need to verify your identity to ensure the request comes from you or an authorized representative.
9. Cookies and Similar Technologies
This website uses cookies and similar technologies to support basic website operation, language preferences, and backend authentication security. Currently, no advertising, third-party marketing, or third-party analytics cookies are used on public pages. You can manage or delete cookies through your browser settings. Please note that disabling certain essential cookies may affect website functionality, such as language preferences or backend login. For more information, please refer to our separate Cookie Policy.
10. Data Security
We take reasonable technical and organizational measures to protect personal data against unauthorized access, disclosure, alteration, loss, or misuse. These measures may include access controls, backend authentication, logging, transmission encryption, input validation, and necessary security monitoring. However, internet transmission and electronic storage cannot guarantee absolute security. If you believe there is a security risk in your interaction with this website, please contact us immediately.
11. Children's Privacy
This website is not directed at children and we do not knowingly collect personal data from children. If we become aware that we have inadvertently collected personal data from a child, we will delete it as soon as reasonably practicable.
12. Automated Decision-Making and Profiling
We do not use personal data collected from this website for automated decision-making that produces legal effects or similarly significant impacts, nor do we engage in profiling based on website browsing or inquiry information.
13. Third-Party Links
This website may contain links to third-party websites, platforms, or resources. The privacy practices of third-party websites are not governed by this policy. You should read their privacy policies before visiting third-party websites.
14. Updates to This Policy
We may update this Privacy Policy from time to time to reflect changes in website functionality, data processing activities, legal requirements, or internal processes. The updated version will be posted on this website with a new 'Last Updated' date. If material changes are made, we will notify you through website prompts or other reasonable means.
15. Contact Us
If you have any questions about this Privacy Policy, our data processing practices, or exercising your rights, please contact us:
Email: info@leadingway.com
Company: LeadingWay (翎卫科技)